Web & Content · Custom Build for the Trade
Building a mobile detailing site around the one thing that makes it different: there's no shop to drive to.
A ground-up custom build for a veteran-owned mobile detailer: a drag-to-compare before/after that sells the work on sight, tiered service pricing by vehicle size, and a quote flow built the way detailers actually quote: send a photo and a zip, get a real number back.
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The Project
What we rebuilt
Most detailing sites are built like a shop's: address, hours, directions. Brake Through is mobile, so the whole site had to be built around the opposite promise: you don't drop off, they show up. We built it from the ground up as a custom site 904 owns and hosts directly, designed around how someone actually decides to hand over their vehicle: see the work, understand what each service includes, know roughly what it costs, and get a straight quote without a phone call.
- Drag-to-compare before/after built into the page. It is the single most persuasive thing a detailer has, put where visitors will actually use it
- Four service tiers laid out side by side, each with what's included and a starting price, so nobody has to ask what the difference is
- Ceramic coating explained in plain language across its 1-, 3-, and 5-year options, an offer that loses customers when it's left vague
- Full pricing page, priced by vehicle size, instead of hiding numbers behind a form
- Quote flow built for how detailing actually gets quoted (vehicle, condition, and where it's parked), routed straight to the owner's inbox
- Service-area coverage across Jacksonville and the surrounding counties, since there's no storefront to anchor to
- Recurring maintenance plans given their own place on the site, so a one-time detail can turn into a standing appointment
- Veteran-owned and LEO-operated carried through the site, including the military and first-responder discount
The Impact
What changed
The goal was a site that does the selling before the first conversation, so the owner spends time detailing vehicles, not explaining packages over the phone.
- A custom site built for this trade specifically, not a general contractor template with the words swapped
- Visitors can see the results, compare services, and understand pricing before they ever reach out
- Quote requests arrive with the details needed to price the job, instead of starting from scratch
- A direct point of contact for any updates needed
More work
Real projects, not stock photos.